April 2026: Let's Stop Guessing What Your Website Did This Week |
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Hi [FNAME], You may remember back in the February edition of Release Notes, we talked about SEO in it's simplest form. Once you have attracted the traffic to your website through improved SEO, the question remains how effective is your site at converting that traffic into enquiries or sales? Website owners may skip this because it feels too hard where to look for that data, and understand what metrics actually matter. And the research backs that up. One Australian report by Inside Small Business found just over half of small businesses measure their marketing often, with the biggest barriers being time and knowledge. So this edition is about what to how to measure, what numbers are important and what to do with what you uncover. It's designed to make Google Analytics feel less like a specialised skill, and more like solid ownership. Are you ready to jump in to this topic with me? |
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Stop Guessing: The Three Numbers Your Website Should Tell You Every Week
If you’re relying on 'gut feel' to judge the performance of your website, you’re flying blind. Here are three numbers that quickly tell you whether people are arriving, what’s holding their attention, and whether they’re doing what you actually want them to do. Once you know these, you stop chasing random “improvements” and start fixing the important stuff. Read on to learn more
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Google Analytics: Where to Find the Numbers That MatterYou don’t need to be an expert to “do analytics”. You just need to know where the useful screens to pay attention to, and what to ignore. This guide walks you through getting Google Analytics connected (via Google Site Kit), then shows you exactly where to find the key metrics, in plain English, so you can check your website without getting lost in a maze of dashboards
Find out more. |
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Google Analytics: The So What Guide to Website Metrics
Numbers are only helpful when they lead to action. This article shows you what to do with what you’re seeing in Google Analytics. It helps explain how to turn your Google Analytics report data into a short, sensible action list for the week ahead. Read more and plan your activities.
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[FNAME], I hope you're starting to see that measurement is all about removing guesswork. Once you can see what pages people are landing on, what they’re doing next, and where they are taking action, you stop relying on hunches. With strong data you can keep what’s working, fix what isn’t, and make small changes with a lot more confidence. And if you did the SEO work from back in February, this is how you’ll know whether it’s paying off. Talk soon, James
Asporea Digital
P.S. A quick reminder that timely WordPress updates matter because attackers look for the easy wins: websites running known, old versions of plugins and themes. Keeping your website current closes the obvious gaps before they’re found. If a monthly reminder would help you keep on top of it, subscribe here.
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