February 2026: How to stop looking vague on Google |
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Hi [FNAME] Welcome to February. Are we there already? SEO can be confusing for some website owners because it’s often explained badly. Once you understand what it is, it gets much simpler: Google matches a search to a page, then shows a preview of that page before anyone clicks. This month’s edition is about making sure that preview makes sense. One article explains SEO in plain English. Another shows you how to use the WordPress fields that shape what Google shows, like titles, links, headings and excerpts. The last piece is a quick Google check you can run today, plus a short follow on that helps you choose a small set of search phrases worth improving. Let’s begin. |
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Stop Searching Your Business Name: Try This Instead
If you only Google your business name, you’re missing how new customers actually find you. This shows you the quick SEO check that reveals what strangers see, and what to fix so you earn the click. Read on to learn more
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What Google Gets from your WordPress PostYour Google preview is built from a handful of WordPress fields. This walks you through the ones that matter, so your title, link, and description stop looking messy and start earning the click.
Find out more. |
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The One Minute Google Check that shows what Searchers See
A quick search tells you whether your listing makes sense to a stranger. Do the one minute check, then test five real phrases to see what’s worth fixing next. Read more and start the check.
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[FNAME] if you only take one thing from this edition, let it be this: Google isn’t judging your business. It’s reflecting the clarity of your pages. When your titles, links, headings and summaries line up with the words customers actually type, your website starts pulling its weight in search. Not perfectly. Not overnight. But in a way you can see and improve, one page at a time. If you do the quick Google check and it looks a bit off, that’s not a failure. It’s useful information. You now know what a stranger is seeing, and you have a practical way to tighten it. And if you want a hand taking it further, we can help. If you drop us a note through our contact page, tell us what you sell, where you’re based, and the three to five search phrases you’d love to be found for. We’ll point you towards the right tools, or help you tidy the key pages so Google has something clear to work with. Talk soon, James
Asporea Digital |
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